Ageing is inevitable. However, it is a state that seldom people think in a positive way; “we refuse to recognize ourselves” (Beauvoir, 1972: 4). Despite the increasing attention given to the ageing phenomenon, an underrepresentation of the elderly in media continues to occur, mainly regarding the existing diversity.
This rigid (under)representation of ageing and elderly in media reifies stereotyped images and reinforce discrimination. Nelson’s attention calling statement is clear: we continue to have a “prejudice against our feared future self” (2005: 207).
When looking, interseccionaly, at the different shades of diversity that construct ageing, we account for a gendered ageism that is harder on women but is equally (in)visible. Crossing this with other social categories deepens the existing void in media representation.
It is therefore crucial that we take into account the multiple (dis)advantages and (un)structural equalities building in "implying accountability and participation of all/them, to combat social exclusion and discrimination and promoting equality between women and men and solidarity between generations" (Governo de Portugal, 2012: 3).
The seminar is free, and all are welcome (including members of the public) without needing to book a place.
Sara Isabel Magalhães is graduated and PhD in Educational Psychology from University of Minho, Portugal. Presently, she’s a FCT Post-doctoral Grantee (SFRH/BPD/93654/2013) at the FPCE, University of Porto, Portugal, crossing feminist media studies, critical social psychology and interseccionality theory.
She has been actively engaged in several financed research projects, both in academic (FCT) and social (POPH/QREN/FSE/CIG) frameworks. She has also participated in financed training (CIG) contributing, therefore, to strategic publics training in different fields of action. Feminist activist: she is part of the board at APEM and a member of UMAR regional core in Braga.