AlergiaPT aims to inspire Portuguese people with allergies to have a more positive attitude towards life, through a campaign based on social networks.
Officially launched on World Asthma Day in 2021, the project aims to promote allergy tolerance and foster a new attitude towards allergies among the Portuguese, prevent the exacerbation of severe allergies and raise awareness of the importance of improved air quality.
To achieve these goals, a communication strategy based on social networks will be prepared, with content aimed at the various target audiences of the project: the general population, health professionals, pharmacists, schools, scientific societies and patient associations.
Content such as lives on social media, webinars for health professionals, as well as competitions and allergy awareness campaigns aimed at the school communities will be produced by the project team, who will also contact online ambassadors to support the initiative.
The general objectives of AlergiaPT will be to reduce the impact of allergic diseases in the short term, promoting early and effective diagnosis and treatment, and in the medium term to move from treatment to prevention, addressing the causes of allergic disease.
The program also seeks to respond to the growing trend in the diagnosis of allergic diseases. Allergy is the most common chronic disease in Europe. More than 150 million Europeans suffer from at least one allergic disease and it is estimated that in 2025 half of the European population will be affected.
The strategy outlined aims to place health above allergy and reduce the economic and social impact of allergic diseases, through concrete initiatives.